Keep it free. Keep it focused.

Mitzvos aren't skipped out of spite.

They're missed because there was no one there to remind you.

That's the whole reason Mitzva.app exists. It reminds you — from erev Pesach to Hallel on Rosh Chodesh to the everyday things that quietly slip past. Only what applies to you, at the exact zman for where you are.

Then we asked a harder question: how do you turn a reminder into a routine? So we built challenges — real rewards for verifiable mitzvos. It works. People stop starting over and start building something unbreakable.

The point isn't the prizes. It's making connecting to Hashem accessible and exciting — and giving people a place where they feel part of something bigger. That feeling goes a long way toward real, lasting Torah observance.

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